From day one, I approached the engagement not as a service provider, but as a strategic partner.
Client Profile & Project Overview
Pacific Urethanes, a leader in the chemical industry, has partnered with me to address a spectrum of marketing challenges and opportunities. Our collaboration spans strategic communications, corporate presentations, brand positioning, Chemistry Australia’s award submissions, and the development of comprehensive marketing solutions.
With a focus on enhancing their online presence, I developed a new website, along with targeted email marketing and social media strategies. Furthermore, I am supporting their efforts in creating impactful case studies and trade marketing communications tailored for diverse market segments including mining, infrastructure, building, and construction.
This case study explores my journey with Pacific Urethanes as I navigate through these multifaceted projects to achieve their marketing objectives effectively.
Project Date:
Sept 2023-2024
Technologies Used
Strategic Marketing
Branding
SEO
Social Media
Marketing Automation
Video Marketing
Helped Pacific Urethanes Redefine Their Brand Positioning
I collaborated closely with Pacific Urethanes’ executive leadership team to redefine their brand positioning, setting the stage for future growth and market differentiation.
Results
Clarified Identity
Clearly communicated their expertise as “Polyurethane Formulation Specialists” and their commitment to innovation with the tagline “We Innovate Polyurethane Solutions,” aligning with their vision to lead in sustainable and innovative solutions.
Modernise Brand Elements
Developed new brand elements to modernize Pacific Urethanes’ identity, establishing them as innovative leaders in polyurethane formulation while preserving their core values.
